Homefuse project

Distilling a brand down to its core elements...a name, a logo, a simple graphic expression...is one of the most challenging aspects of our work in building businesses. As such, we approach these critical aspects along with strategy, packaging and product development efforts, allowing each to influence the other in a natural way. In some programs, the name comes to us first...in others, the name and the logo are precipitate of a long road in building an overall brand story...but in all cases, the identity is an immediately understood element of the story we would like to tell.